WORKSHOP: USING EMAIL MARKETING TO GROW YOUR BUSINESS

This month Robin Houghton of Marketing Karma will be leading an evening workshop on the subject of email marketing for the small business.

Reserve your place now as numbers are limited! Here are the details:

Where:central Brighton
When: Tuesday 23rd March, 6.00 - 8.30pm
How much: £25
How to book: call Julia Chanteray on 0845 068 0888
or email: info@management-resources.org

What's it about?

Email marketing can build long-term relationships with your customers, increasing sales and profitability. It's an extremely cost-effective marketing tool and many small business owners are using it to great effect. But it's also a minefield - do it badly and you won’t reap the benefits.

Who's the workshop for?

Anyone who's using email marketing, or thinking of doing so, but wants an overview of the basics. We will demystify the new 'anti-spam' legislation and discuss how to do email marketing effectively, legally and ethically.

**This is NOT a technology-led workshop - don’t feel you need any specialist prior knowledge.**

What you'll take away

• How email marketing can benefit the small business
• Legal and ethical basics - what you MUST know
• How to grow your email database
• Message content - what's been shown to work
• How to integrate email with your networking and other marketing activities.

The workshop will be led by email marketing specialist Robin Houghton - click here for her profile - and hosted by business consultant Julia Chanteray of management-resources.org

For more details and to book your place, please call Julia on 0845 068 0888.