Online Marketing & Business Books

We've read many books on business & online marketing over the years and thought we should recommend some of the good ones that have helped us and helped our clients. Keep checking back to this page as we'll be adding new books as and when we've read them.

Don't Make Me Think!: A Common Sense Approach to Web Usability
by Steve Krug
This is a great book on website usability, easy to read and understand, even for non-techies. It includes practical ideas that can be easily implemented. Anyone with an interest in their website should read it and take on board the principles.

Winning Results with Google Adwords
by Andrew Goodman
We have a confession to make - although we haven't actually read this book, we have bought Andrew Goodman's previous e-book on Google Adwords (Google Adwords Handbook: 21 Ways to Maximise Results), and it really was worth buying. If you use Google Adwords regularly to promote your website and want to find ways of improving your ROI, then buy this book!  

Persuasive Online Copywriting
by Bryan & Jeffrey Eisenberg & Lisa T. Davis
This book is unfortunately out of print since we bought it, but the good news is that is has been updated in 2007 and available as an E-Book in pdf format. If you want great ideas on copy that can increase website conversions, then we highly recommend it - it's an essential tool for any online marketer.

Screw It, Let's Do It: Lessons in Life (Quick Reads)
by Richard Branson
A book for budding entrepreneurs - easy to read and inspirational! If you're thinking of going it alone, then take some advice from one of the world's most respected and successful businessmen.

WordPress for Dummies (For Dummies)
by Lisa Sabin-Wilson
I recently bought this book to set up a self-hosted Wordpress site and it's been invaluable. The set up process was a breeze! It's easy to read, not too techie and is laid out in an easy to read way. If you're planning on setting up a Wordpress site I highly recommend it.