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        <title>Marketing Karma April 2008</title>
        <description>The Right Way to Write for the Web
- what you need to know about writing for the web as you only have a few seconds to engage visitors on your website. 

Plus, latest online marketing news &amp; articles, recommended books - new book featured &apos;Wordpress for Dummies&apos;, Forty First Blog, website of the month: Ecotricity, and a note from the office manager. 

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            <title>The Write Way to Write for the Web</title>
            <description>It takes a bit of time to adapt to writing for the web, which is different from writing traditional marketing campaigns. Internet marketers talk about ‘content being king’ for websites, but when it comes to writing for the web, often less is more. 

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