The new ezine for UK online marketing best practice

March 2004

Email: when will UK marketers get a grip?
- A new report shows that most marketers are clueless when it comes to the new anti-spam laws. Do things have to get worse before they get better? by Robin Houghton

Get linking
- Sam Steane explains why link building is still an important part of any search engine marketing campaign

Yahoo! launches new search engine
- How will it affect you? Report by Sam Steane

Email marketing workshop in Brighton
- STOP PRESS - Robin Houghton will be leading an email marketing workshop on 23rd March - book now

NEWS-U-LIKE

People 'too thick' to cope with viruses
- that's it, blame the little people. From Silicon.com

SMEs the weakest link on security
- ah ha! So it's those SME's who keep opening up dodgy attachments. From VNU Net

Patents raise stakes in search wars
- lawyers have seen the value of search and are moving in. From CNET News

Computers 'must be greener'
- a plea to recycle rather than dump. From the BBC

ABC rules out combined print/digital figures
- they don't believe that anyone looks at online ads. From Journalism.co.uk

E-mail tries out a sense of smell
- you nose it makes sense. From the BBC

The Complete Guide to Googlemania
- bedtime reading, anyone? From Wired.com

USEFUL STUFF

This month's tips and resources
The importance of keyword research in search engine marketing: links and tips.