The
ezine for UK online marketing best practice
Issue 22 - September 2006
Welcome to Issue 22 of Marketing Karma: opinion, news and resources for UK marketers interested in ethical and best practice
online marketing.
Marketing Karma is brought to you by
Forty
First - an online marketing consultancy specialising in increasing the
visibility of websites through search engine optimisation, pay per click
advertising and strategic links.
This month:
How do I get my site listed in the search engines?
- we answer this
popular question which still causes a lot of confusionThis month's
website review:
E-Commerce site:
Lavender & Sage
Plus latest online marketing news and useful stuff:
Review our long list of
resources and select the ones most useful for your online
marketing campaigns.
If you enjoy this ezine, please forward to a colleague so we can spread that
good karma around. Thanks for choosing to
read Marketing Karma.
Sam
NEWS-U-LIKE
The last 2 months have been busy in the online world - we've found news about the latest Google ventures, more spam tactics, and last but not least, the release of
Microsoft's own Pay per Click Advertising platform (Microsoft AdCenter) launched in the UK on 15 August. This means that Yahoo Search Marketing ads (Overture) ads are no longer shown on MSN.
Bloggers put the boot into big business
- From Timesonline.co.uk
Google warns on ‘unsafe’ websites
- From News.BBC.co.uk
U.K. Online Advertising Overtakes Mags
- From MarketingVox.com
Read the full report from Ofcom here
Time Magazine lists ‘50 coolest websites’
- From News.BBC.co.uk
Pump-and-dump spammers shift tactics
- From TheRegister.co.uk
Google Tests Mobile Ads in U.S. and Europe, JumpTap Jumps In
- From Clickz.com
Seven Tips for Effective Landing Pages
- From Clickz.com
Microsoft launches AdCenter platform in the UK
- From BrandRepublic.com
USEFUL STUFF
Tips and resources
We've established a long list of tips & resources - why not review them and pick out the ones most useful for your campaigns
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