The
ezine for UK online marketing best practice
Issue 23 - October 2006
Welcome to Issue 23 of Marketing Karma: opinion, news and resources for UK marketers interested in ethical and best practice
online marketing.
Marketing Karma is brought to you by
Forty
First - an online marketing consultancy specialising in increasing the
visibility of websites through search engine optimisation, pay per click
advertising and strategic links.
This month:
How do I determine which keywords to use for my website optimisation?
-
following on from last month's tip, we look at how to choose the keywords to target for your website optimisation
News Comment: Google
The latest round of Google in the news - are they ever not in the news?
Plus latest online marketing news and other stuff: Resources page and NEW Mentoring Programme
If you enjoy this ezine, please forward to a colleague so we can spread that
good karma around. Thanks for choosing to
read Marketing Karma.
Sam
NEWS-U-LIKE
Comment: Google in the news - are Google ever not in the news? We've listed the news items that have appeared about Google in the last month.
OTHER NEWS
Quite a lot of good stuff from the BBC website:
Internet's future in 2020 debated
- From News.BBC.co.uk
Boy, three, buys car on internet - they start so young these days!
- From News.BBC.co.uk
Geekspeak still baffles web users - including us internet marketers
- From News.BBC.co.uk
Paid Search Has Only Slight Edge in Conversion Rates over Organic Search, According to New WebSideStory Study
- From Websidestory.com
Spider Food and SEO Blunders
- From Clickz.com
OTHER STUFF
Check out our excellent resources page
NEW Mentoring Programme - We've just launched a mentoring programme for those of you who want to promote your website online without the expense of outsourcing
it to a consultant or agency. We're introducing it at a bargain price which won't last forever, so contact us for more information!
| 
