The new ezine for UK online marketing best practice

October 2003

OPINION

Are you being served? Why search engine marketing is about more than just Google rankings
Sam Steane explores where the role of the search engine marketer begins and ends. Clue: traffic does not equal sales.

Usability testing is all very well, but what about trust?
- we need to be measuring more than just visitor actions, argues Robin Houghton

NEWS-U-LIKE

Fundraising casino website criticised for 'trading on charity brand'
- generosity like this makes you go all warm and fuzzy. From the Guardian

Turning over a new leaf?
- corporate social responsibility and the importance of walking it, not talking it. From brandchannel.com

Google gets over-enthusiastic with spam filtering
- your search has returned 49,625 results - but we're only showing you 6 of them. From The Register

AltaVista explains how your age can determine your searches
- they know what you searched for last summer. From Internet Magazine

Got too much clutter? Sell it online
- the internet has turned Paul Rubens into a barrow boy. From the BBC

Women work longer hours
- well, we could have told you that! So do you know where the spare vacuum cleaner bags are in your house? From the BBC

STATS CITY

This month's tips and resources
- internet statistics, online research