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The new ezine for UK online marketing best practice

May 2004

Optimisation my a*se - more cowboy SEO tactics revealed
- they'll get you plenty of traffic - but at what cost? by Sam Steane

Can your website be trusted?
When a website is failing to convert visitors, the real reasons are likely to go beyond mere usability issues. By Robin Houghton

NEWS-U-LIKE

Marketers look to the web to boost flattening growth in loyalty programs
- from Internet Retailer

How's your reputation?
- spelling out the need for SEO and reputation management to work together. From imediaconnection.com

Women Pack 38 Hours Of Activity Into A 24-Hour Day And Are Big Daytime 'Net Users
- well, we all know how internet time flies. From mediapost.com

Existing Free Email Sites Already Do Gmail's 'Creepy' Things
- so who's been reading through YOUR emails? From MarketingWonk.com

India's secret army of online ad 'clickers'
- from the Times of India

Fix Navigation to Improve Conversions, from Bryan Eisenberg at Clickz.com:
Part 1
Part 2
Part 3

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