Issue 28 - March 2007

Welcome to Marketing Karma: online marketing ezine with tips, news and resources for UK  marketers interested in ethical and best practice online marketing.

Marketing Karma is brought to you by online marketing consultancy,
Forty First

• The 8 Most Common Pitfalls of SEO
  - We reveal the most common pitfalls that your SEO campaigns can fall into and how to solve them

  Plus, latest online marketing news & links, Forty First Blog, & resources page: Keeping Your Computer Secure. Also new this month, Marketing Karma's recommended books.

  Can't wait to start? Check out our tips & resources page for a selection of tools & free white papers to get you started.
  
  FREE GUIDE - We're giving away a free 28 page guide 'The Marketing Karma Guide to Web Marketing' to new & existing subscribers. It's full of the latest links & tips that will really help you progress your online marketing campaigns. If you're not a current subscriber, sign up today to receive our guide, and if you currently subscribe, please email sam@marketingkarma.co.uk to receive your copy.
  
  

  NEWS-U-LIKE

  Forty First Blog - latest news & comment on the search engines and online marketing - feel free to comment on our posts!
  
  OTHER NEWS & ARTICLES
  Meta Robots Tag 101: Blocking Spiders, Cached Pages & More
  - From SearchEngineLand.com
  
  Webwise: Be a sleuth without the slog
  - From TimesOnline.co.uk
  
  The Future of Link Building
  - From Searchenginewatch.com
  
  Online ad revenue 'to surpass £40bn by 2011'
  - From E-Consultancy.com
  
  Under 30, online and world-beating
  - From Guardian.co.uk
  
  The Illustrated Guide to Duplicate Content in the Search Engines
  - From SEOmoz.org
  
  Net copes with key character test
  - From News.BBC.co.uk
  
  
  
  

  OTHER STUFF

  Tips & resources page
  This Month: Keeping your computer secure - in time for GetSafeOnline.org's safety week starting 26 March. Plus tips on email marketing, web analytics, link building, copywriting & keyword research