The ezine for UK online marketing best practice

June 2004

About Pay per Click
Sam Steane explains the ins and outs of going down the pay per click route.

Summer of Spam
Have the spam laws that took effect last November made any difference to the problem of spam? Robin Houghton wonders

The Webcredible Handbook
Sam Steane reviews this guide to website usability, accessibility and credibility - plus a special offer for readers of Marketing Karma

NEWS-U-LIKE

Dragging Search Above the Line (by the Scruff of Its Neck)
- From Clickz.com

Service Tracks When E-mail Is Read, How Long and Where
- More big brother software. From Ecommercetimes.com

Small businesses keen on big net
- From Emarketer.com

Why we're losing the war on spam
- From Sundayherald.com

Wobbly shopping carts blight UK e-commerce
- Those abandoned trolleys are everywhere. From TheRegister.co.uk

Britons more than double online spending
- With the help of our flexible friends. From Reuters.com

11 ways search engine marketing is like direct marketing
- From DMNews.com

Advertisers demand proof of web traffic
- From Journalism.co.uk

Albion Research's 'Evil Robot Mailing List'
- From AlbionResearch.com

USEFUL STUFF

This month's tips and resources
More on Pay per Click and spam / scam update