Issue 21 - July 2006

Welcome to Issue 21 of Marketing Karma: opinion, news and resources for UK  marketers interested in ethical and best practice online marketing.

Marketing Karma is brought to you by Forty First - an online marketing consultancy specialising in increasing the visibility of websites through search engine optimisation, pay per click advertising and strategic links.

This month:
Strategic Linking Update
Sam McArthur reviews link building post Google's 'Big Daddy' update

Plus news and this month's resources: Review our long list of resources over the summer and select the ones most useful for your online marketing campaigns.

If you enjoy this ezine, please forward to a colleague so we can spread that good karma around. Marketing Karma is taking a break in August, but look out for our new format in September. Have a great summer break & thanks for choosing to read Marketing Karma.

Sam

NEWS-U-LIKE

The evolving web
- From News.BBC.co.uk

Google - cult or corporation?
- From TheRegister.co.uk

Europeans to spend €100bn online this year
- From ZDNet.co.uk

Email Newsletters: Surviving Inbox Congestion
- From Useit.com

Google Launches Checkout, not the Rumored GBuy
- From SearchEngineWatch.com

eBay Bans Sellers from Using Google Checkout
- From Auctionbytes.com

Google Gets Tougher With AdWords Landing Pages
- From Clickz.com

Gambling addict blew £1m of firm's money on internet bets
- From Timesonline.co.uk

USEFUL STUFF

Tips and resources
We've established a long list of tips & resources over the last 3 years - why not review them over the summer and pick out the ones most useful for your campaigns