
The
ezine for UK online marketing best practice
Issue 25 - December 2006
Welcome to Issue 25 of Marketing Karma: opinion, news and resources for UK marketers interested in ethical and best practice
online marketing.
Marketing Karma is brought to you by
Forty
First - an online marketing consultancy specialising in increasing the
visibility of websites through search engine optimisation, pay per click
advertising, web content & strategic links.
This month:
Why are meta tags
important? - Yes, the much bandied 'meta tags' are important to your
website optimisation & we explain why
Plus festive links, latest online marketing news & articles and other stuff:
Forty First Blog, resources page & a survey for small businesses.
If you enjoy this ezine, please forward to a colleague so we can spread that
good karma around. Thanks for choosing to
read Marketing Karma.
Sam
FESTIVE LINKS
Yes, it's that time of year again - where did 2006 go? We've found some
Christmassy websites, things to do over the holiday season and some
alternative present ideas:
Christmas
from Wikipedia
We all know what Christmas is about, but Wikipedia has a great explanation as
a reminder to us all.
Don't want to be stuck indoors this Christmas?
For visitors to London,
Somerset House
has its popular outdoor ice rink until 28 January 2007
There are Christmas markets happening all around the country, some until
later this month
For those wanting to get rid of a few pounds either pre or
post Christmas,
Time
Outdoors has events all around the country for sporty types
Need a last minute gift?
Amazon's last order date is 18 December.
Fed up with all the consumerism at this time of year?
The Guardian has some great ideas for charitable gifts.
NEWS-U-LIKE
Forty First Blog -
latest news & comment on the search engines and online marketing - feel free to
add your comments to our posts.
OTHER NEWS & ARTICLES
Britney still top of Yahoo search - will someone please tell me why?? - From
News.BBC.co.uk
Snapshot of the true content generators
- From Guardian.co.uk
UK leads way in online advertising
- From E-consultancy.com
Bigmouthmedia bought in £50m deal
- From Scotsman.com
Do Not Reply to This E-Mail
- From Clickz.com
Discount wine offer goes bottoms up
- From Timesonline.co.uk

OTHER STUFF
Are you a small business owner or just starting up?
Robin Houghton
Communications has put together a survey on business use of the internet -
there's a £20 Amazon voucher for one lucky respondent, could be useful for a
last minute present!
http://www.surveymonkey.com/s.asp?u=75492930059
Don't forget to check out our resources page
SEO
Mentoring Programme - We've
recently launched a mentoring programme for those of you who want to promote your website online without the expense of outsourcing
it to a consultant or agency. We're introducing it at a bargain price which won't last forever, so contact us for more information!

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