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The ezine for UK online marketing best practice

Issue 25 - December 2006

Welcome to Issue 25 of Marketing Karma: opinion, news and resources for UK  marketers interested in ethical and best practice online marketing.

Marketing Karma is brought to you by Forty First - an online marketing consultancy specialising in increasing the visibility of websites through search engine optimisation, pay per click advertising, web content & strategic links.

This month:

  • Why are meta tags important?
    - Yes, the much bandied 'meta tags' are important to your website optimisation & we explain why

    Plus festive links, latest online marketing news & articles and other stuff:  Forty First Blog, resources page & a survey for small businesses.

    If you enjoy this ezine, please forward to a colleague so we can spread that good karma around. Thanks for choosing to read Marketing Karma.

    Sam


    FESTIVE LINKS

    Yes, it's that time of year again - where did 2006 go? We've found some Christmassy websites, things to do over the holiday season and some alternative present ideas:

    Christmas from Wikipedia
    We all know what Christmas is about, but Wikipedia has a great explanation as a reminder to us all.

    Don't want to be stuck indoors this Christmas?
    For visitors to London, Somerset House has its popular outdoor ice rink until 28 January 2007

    There are Christmas markets happening all around the country, some until later this month

    For those wanting to get rid of a few pounds either pre or post Christmas, Time Outdoors has events all around the country for sporty types

    Need a last minute gift? Amazon's last order date is 18 December.

    Fed up with all the consumerism at this time of year? The Guardian has some great ideas for charitable gifts.

     

    NEWS-U-LIKE

    Forty First Blog - latest news & comment on the search engines and online marketing - feel free to add your comments to our posts.

    OTHER NEWS & ARTICLES
    Britney still top of Yahoo search - will someone please tell me why??
    - From News.BBC.co.uk

    Snapshot of the true content generators
    - From Guardian.co.uk

    UK leads way in online advertising
    - From E-consultancy.com

    Bigmouthmedia bought in £50m deal
    - From Scotsman.com

    Do Not Reply to This E-Mail
    - From Clickz.com

    Discount wine offer goes bottoms up
    - From Timesonline.co.uk



    OTHER STUFF

    Are you a small business owner or just starting up? Robin Houghton Communications has put together a survey on business use of the internet - there's a £20 Amazon voucher for one lucky respondent, could be useful for a last minute present!
    http://www.surveymonkey.com/s.asp?u=75492930059

    Don't forget to check out our resources page

    SEO Mentoring Programme - We've recently launched a mentoring programme for those of you who want to promote your website online without the expense of outsourcing it to a consultant or agency. We're introducing it at a bargain price which won't last forever, so contact us for more information!





  • A Very Happy Christmas from Marketing Karma

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