The new ezine for UK online marketing best practice

April 2004

Search Engine Marketing: 10 steps for a successful campaign
- A brief guide to getting it right. By Sam Steane

Just what does constitute email marketing 'best practice'?
- As another survey reveals poor rates of compliance, Robin Houghton gets out the flip chart

Yahoo! Search Update
- Sam Steane with an essential update of what's been happening in the last month

NEWS-U-LIKE

UK spammers set to avoid prosecution until 2005
- Information Commissioner complains of having no teeth. From ZDNet UK

Adverts to invade editorial
- popping up in a news story near you: attack of the dreaded green underlined links. From journalism.co.uk

UK banking websites 'failing' customers
- latest report cites poor coding, multiple errors and non-compliance with WAI guidelines. From Silicon.com

Renewed warnings over 'phishing'
- there's plenty more phish in the sea. From the BBC

Google launches GMail - free email service
- Danny Sullivan of Searchenginewatch.com assesses the impact

This Googlebomb cost $44.75 (or 3 weblogs)
- bad news for the Rudest Pub in Islington. From The Register

The science of branding
- neuroscience seeking to explain how branding works. From Brandchannel.com

Global news mapped out
- a new tool for measuring the balance of international news coverage, based on the Google news aggregator. From journalism.co.uk

Denying access doesn't pay
- renewed warnings about website accessibility issues. From The Guardian

USEFUL STUFF

This month's tips and resources
Essential UK new media resources