Issue 29 - April 2007

Welcome to Marketing Karma: online marketing ezine with tips, news and resources for UK  marketers interested in ethical and best practice online marketing.

Marketing Karma is brought to you by online marketing consultancy,
Forty First

• Top Tips for Compelling Site Content
  - We give you some ideas to develop the content on your website and make it more attractive to your site's visitors

  Plus, latest online marketing news & links, Forty First Blog, & resources page: Some examples of how websites have developed their content. Also this month, Marketing Karma's recommended books.

  Can't wait to start? Check out our tips & resources page for a selection of tools & free white papers to get you started.
  
  FREE GUIDE - We're giving away a free 28 page guide 'The Marketing Karma Guide to Web Marketing' to new & existing subscribers. It's full of the latest links & tips that will really help you progress your online marketing campaigns. If you're not a current subscriber, sign up today to receive our guide, and if you currently subscribe, please email sam@marketingkarma.co.uk to receive your copy.
  
  

  NEWS-U-LIKE

  Forty First Blog - latest news & comment on the search engines and online marketing - feel free to comment on our posts!
  
  OTHER NEWS & ARTICLES
  Blogs mark the first 10 years
  - From Guardian.co.uk
  
  Webwise: Be a sleuth without the slog
  - From TimesOnline.co.uk
  
  Brits prefer organic search results
  - From E-Consultancy.com
  
  Google Search Engine Ranking Factors - well worth reading the experts comments on what helps a site to rank well on Google
  - From SEOmoz.org
  
  Companies urged:'let your staff blog'
  - From News.BBC.co.uk
  
  Looks are good enough security for most web shoppers
  - From Silicon.com
  
  It Pays to Play by the Rules - Compliance, Accessibility and SEO
  - From Searchenginewatch.com
  
  Trying to break the Google habit
  - From News.BBC.co.uk
  
  
  
  

  OTHER STUFF

  Tips & resources page
  This Month: Website Content Ideas - how some sites have developed their content for visitors. Plus tips on email marketing, web analytics, link building, copywriting & keyword research