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The ezine for UK online marketing best practice

Issue 33 - September 2007


Welcome to Marketing Karma: online marketing ezine with tips, news and resources for UK  marketers interested in ethical and best practice online marketing.

Marketing Karma is brought to you by online marketing consultancy,
Forty First

This month:
Pay per Click -vs- Search Engine Optimisation
- When should you do PPC and SEO? Our quick tips explain when to use these two options.

Plus, latest online marketing news & links, recommended books, Forty First Blog, & resources page: An update of the best SEO resources.

Can't wait to start? Check out our tips & resources page for a selection of tools & free white papers to get you started.

FREE GUIDE - We're giving away a free 28 page guide 'The Marketing Karma Guide to Web Marketing' to new & existing subscribers. It's full of the latest links & tips that will really help you progress your online marketing campaigns. If you're not a current subscriber, sign up today to receive our guide, and if you currently subscribe, please email sam@marketingkarma.co.uk to receive your copy.

NEWS-U-LIKE

Forty First Blog - latest news & comment on the search engines and online marketing - feel free to comment on our posts!

OTHER NEWS & ARTICLES
Facebook banned by City firms
- From Telegraph.co.uk

Top 10 dotcoms to watch
- From Guardian.co.uk

Putting the 'E' in European Retail Sales
- From EMarketer.com

Net criminals shun virus attacks
- From News.BBC.co.uk

Social Commerce Gaining Ground among Online Retailers
- From MarketingCharts.com

Google's Universal Search Spells Opportunity For B2B
- From SearchEngineLand.com

How search engines compare on privacy
- From ZDNet.co.uk

UK teenagers spend 34 hours online each week, says survey
- From PublicTechnology.net

Sophos Facebook ID probe shows 41% of users happy to reveal all to potential identity thieves
- From Sophos.com

Don't Obsess Over Superficial Details
- From SearchEngineLand.com



OTHER STUFF

Tips & resources page
This Month: An update of the best SEO resources. Plus tips on email marketing, web analytics, link building, copywriting & keyword research





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