Issue 40 - April 2008

Welcome to Marketing Karma: online marketing ezine with tips, news and resources for UK  marketers interested in ethical and best practice online marketing.

This month:
The Right Way to Write for the Web
- what you need to know about writing for the web as you only have a few seconds to engage visitors on your website.

Plus, latest online marketing news & articles, recommended books - new book featured 'Wordpress for Dummies', Forty First Blog, website of the month: Ecotricity, and a note from the office manager.

Can't wait to start? Check out our tips & resources page for a selection of tools & free white papers to get you started.

NEWS-U-LIKE

Forty First Blog - latest news & comment on the search engines and online marketing - feel free to comment on our posts!

Latest posts include Blogging with Wordpress, Making the Most of title tags & Linking Dilemmas (a post I've resurrected from last year).

OTHER NEWS & ARTICLES

Why Does Your Search Traffic Suck? The 7 Most Likely Reasons
- From SEOMoz.com

Websites gamble on their future
- From News.BBC.co.uk

Search Illustrated: Link Juice Is Good For You!
- From SearchEngineLand.com

British Web Ads Set to Top TV Spending
- From Businessweek.com

EU warns Google over keeping search records
- From TimesOnline.co.uk

E-mail Secrets of a Top Converting Web Site
- From Clickz.com

Is online shopping ever secure?
- From Guardian.co.uk

A Small Business Marketing Success Story: Pink Cake Box
- From SearchEngineLand.com

Should Your Business Start a Blog?
- From SearchEngineGuide.com

WEBSITE OF THE MONTH

Ecotricity is an electricity supplier with a difference. They invest more money than any other electricity supplier in renewable energy (wind turbines), thus ensuring that the electricity you consume is going towards the battle against global warming. We've been using Ecotricity to supply our electricity for a couple of years now, and their prices are exactly the same as our local supplier, Southern Electric. So it won't cost you any more money to use them and you'll have that feel good factor that your money is going towards a good cause. Why not sign up today!

OTHER STUFF

Tips & resources page
Don't forget to check out our long list of useful resources, which include social bookmarking sites, tips on email marketing, web analytics, link building, copywriting & keyword research

Marketing Karma is brought to you by online marketing consultancy,
Forty First

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