The design of your website is very important as it can affect a consumer’s decision, as 83% of consumers visit a company or services website before they make a purchase. Web designers may consider it to be good practice to conform to standards. Normally this would be done via a description specifying what the element is doing. Failure to conform to the standards may not make a website unusable and error prone. Usually designers will work together to cover different parts of the design process, although some designers will cover all of the areas themselves. Sometimes web design can cover web engineering. When it comes to your website there are many things which you may want to look at and make sure fit your business. The fonts need to be easy to read and based on the feeling you want to convey. You want your design to be simple, but not too simple that it lacks appeal. You will want to choose pictures and graphics which will display your company in the best light possible; plus the images and graphics need to be sharp and good quality. Plus the colours on your web page should convey you company’s brand as they have to be ones your audience will like. Make sure that the design is user-friendly, so the navigation has to be straightforward and based on the way users will interact with the site. Keep the design of the site, this means fonts and images, consistent throughout the site.
There are many different areas of web design. Some of the areas are search engine optimisation, interface design, user experience design, and standardised code and propriety software. Web design partly overlaps web engineering in the broader scope of web development. Normally website designers will work in teams to cover the different part of the process, although some like to work alone and cover all of the areas themselves. Web designers are expected to have an awareness of usability and if their role involves creating mark up, then they are expected to be up to date with all of the guidelines. Web designers normally choose to limit the different website typefaces which they use to a minimal amount instead of several, as they want to use similar styles. Most browsers recognise a specific number of safe fonts which designers usually use to avoid any complications. The option of whether or not to use motion graphics all depends on the target audience for the website. It would be expected for an entertainment website, the motion graphics could be the difference between effective and distracting visuals. Marketing and communication on a website may help to identify what works for the target audience; the target audience may be a specific age group, gender or culture.